Core Product/Service Description
Cultivate empathy and develop solutions that resonate deeply with your target audience, leading to increased customer satisfaction and loyalty.
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Version 1.1
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Feb 3, 2025
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4
★★★★
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Medium
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Tested Several Times
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ChatGPT, Gemini, Claude or any A.I. with Advanced Reasoning
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Step 1: Who You Serve
How to Identify Your Target Audience with AI
Identify Target Audience Pain Points and Solutions
Step 2: What You Offer
State Your Unique Value Proposition
>Core Product/Service Description
Step 3: How You’re Different
Step 4: An Elevator Pitch
Final Review:
Imagine your potential customers reading about your product or service for the first time. If what they see doesn’t click immediately, you risk losing them. That’s why it’s crucial to highlight how your offerings make their lives easier, not just what features you have. This prompt helps you clarify the benefits of your product or service, making sure your message resonates powerfully with your audience.
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By developing these statements in this order, you equip yourself (and any AI tool you use) with the essential knowledge to produce aligned, compelling, and effective content—or to guide strategic decisions with clarity and consistency.
Why Order Matters
You’ll see that defining your audience and their pain point comes first, because it shapes everything else.
Next, you clarify what makes you unique and exactly what you’re offering.
Then, you explore how best to communicate that uniqueness (competitive edge, elevator pitch, etc.).
Finally, you refine and polish with statements about tone, personality, brand values, etc.
By establishing these building blocks in the correct order, an AI tool can deliver more precise and on-brand responses whenever you’re brainstorming or generating content.
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1. You’ll Give the AI Clear Direction
By developing:
Who You Serve (Step 1: Audience & Pain Points)
What You Offer (Step 2: Unique Value & Core Product/Service)
How You’re Different (Step 3: Competitive Edge)
An Elevator Pitch (Step 4)
…you provide the AI with high-value context that guides its responses. Instead of generic or mismatched suggestions, the AI will “speak” directly to the needs of your target audience, highlighting your unique benefits and aligning every piece of content with your brand goals.
Why it works:
When AI has a precise idea of your target audience, product specifics, and competitive advantages, it can craft messages that resonate more powerfully. It’s like telling a friend exactly what you want—rather than letting them guess.
2. You’ll Enjoy Consistent Brand Messaging
When you define core statements (like your Unique Value Proposition, Competitive Edge, and Elevator Pitch), you’re effectively giving the AI guardrails on how to talk about your brand.
Consistency Builds Trust: If you always emphasize the same brand promise or differentiators, customers come to recognize and trust that message.
Easier Content Creation: Whether drafting social media posts, emails, or product descriptions, the AI will reuse your key points—saving you from re-explaining them.
3. You’ll Get Better, More Focused Ideas
With the foundational steps in place, the AI can offer more targeted suggestions:
Marketing angles that speak to your customer’s most pressing problem.
Feature descriptions that highlight the differentiators you’ve identified.
Creative variations of your elevator pitch that remain on-brand.
Essentially, it stops the AI from tossing out off-topic ideas and helps it refine solutions around your specific brand identity.
4. You’ll Streamline the Branding Process
When you feed your brand statements directly to the AI, it can:
Reference them at any point when generating new content.
Check for alignment if you ask it to critique your existing materials.
Propose expansions (like brand voice guidelines or tagline options) that seamlessly fit your already-defined identity.
Because you’ve done the groundwork in Steps 1–4, you won’t waste time re-educating the AI or rethinking your fundamentals every time you brainstorm. Instead, future chats can jump straight into fine-tuning and innovating.
Main Recipe Prompts :
PROMPT VARIATION 1:
"ChatGPT (or Google GEMINI, Anthropic Claude, etc.), using the target audience’s profile, their challenges, and the already-defined UVP, list my main product(s) or service(s). Focus on how each offering solves a real problem or improves my audience’s life. Emphasize the benefits over features. Include short, memorable bullet points that capture why these solutions matter and how they simplify or enhance the user’s day-to-day experience.”
Prompt Breakdown: How A.I. Reads The Prompt
Audience Profile & Pain Points
Tells the AI you already have a clear picture of whom you’re serving.
Ensures the response stays laser-focused on those individuals’ unique struggles.
UVP Integration
Instructs the AI to weave your unique differentiator throughout.
Positions you as the best possible solution.
Main Products or Services Listing
Forces you to specifically list offerings rather than vaguely describing them.
Creates a structured outline that can easily be repurposed for sales pages, social posts, or investor pitches.
Benefits > Features
Clarifies the real-world impact on the customer.
Answers the “What’s in it for me?” question that every potential buyer has.
Bullet Points for Readability
Makes scanning easier—critical in digital marketing.
Encourages clarity and succinctness.
PROMPT VARIATION 2:
"ChatGPT (or Google GEMINI, Anthropic Claude, etc.), please craft a short story or scenario where my target audience (already defined) experiences a common problem. Then introduce my product(s) or service(s) as the perfect solution. Emphasize the benefits over the features, focusing on how it improves their daily life and resolves their pain points. Conclude with a clear, concise benefit-driven summary of each product or service.”
Prompt Breakdown: How A.I. Reads The Prompt
Narrative Setup
Engages readers emotionally by painting a relatable scene.
Helps potential customers “see themselves” using your solution.
Common Problem
Clearly identifies the main challenge your audience faces.
Creates tension that your product will resolve.
Product Introduction
Introduces your offering at the peak of tension, showcasing it as the hero.
Naturally emphasizes benefits: “Here’s the real-world difference it makes!”
Benefit-Driven Summary
Rounds out the story with a quick-hitting list of each product’s biggest perks.
Reinforces memory retention: people recall stories.
PROMPT VARIATION 3:
"ChatGPT (or Google GEMINI, Anthropic Claude, etc.), given the target audience and UVP, craft a clear, benefits-forward description of each product or service. Ensure the language is simple enough for quick team onboarding but persuasive enough for marketing use. Emphasize how each offering solves customer pain points and improves their experience. Provide bullet points and short narratives where needed to make the benefits obvious to all stakeholders.”
Prompt Breakdown: How A.I. Reads The Prompt
Unified Internal Alignment
Ensures consistency in how the entire company talks about your offering.
Minimizes confusion or mixed messaging across departments.
Simple Language for Onboarding
Helps new hires quickly grasp what they’re selling or supporting.
Ensures that even non-technical team members can communicate the product effectively.
Persuasive Enough for Marketing
Balances easy-to-understand copy with marketing flair.
Makes it ready to use in external materials with minimal editing.
Benefits-Forward Approach
Makes sure the “why” is always front and center, resonating with customer needs.
Reduces the chance of focusing too heavily on specs or details that might confuse or bore the audience.
Summary of the Three Variations
A Quick Summary of How These Prompt Variations Differ
Variation 1: “The Benefits-Focused Clarity Prompt”
Focus: Emphasizes straightforward, benefit-driven descriptions with clear bullet points. Ideal for quick, no-nonsense product or service outlines.
Defining Trait: Highlights how each offering solves a real problem, making it perfect for website copy, sales emails, and pitch decks.
Variation 2: “The Story-Driven Product Focus Prompt”
Focus: Uses a short, engaging narrative to illustrate the customer’s pain points and how your offering resolves them.
Defining Trait: Incorporates storytelling to deepen emotional connection, making it especially effective for blog posts, social media, and more immersive marketing campaigns.
Variation 3: “The Team-Collaboration Product Rundown Prompt”
Focus: A cohesive, benefits-forward rundown meant for internal alignment across various departments (e.g., marketing, sales, support).
Defining Trait: Balances simple language for team onboarding with persuasive benefits for marketing, ensuring everyone speaks the same “product language.”
All three variations share the same goal: clarifying what you offer by emphasizing benefits over features. They differ mainly in structure and intended use—direct benefit listing (Variation 1), storytelling engagement (Variation 2), and internal team alignment (Variation 3).
Personal Example Using AICookbook.ai and Ketelsen.ai:
MODIFIED PROMPT:
Let's continue with step 2 defining a UVP and building on the work that we did in previous steps for Ketelsen.ai and for AICookbook.ai using the following details from the process: Competitive Edge (S10) Why at this point: You’ve clarified what you do (core description). Now emphasize how you do it better or differently than competitors. Action: Brainstorm a list of reasons people should choose you over someone else: speed, convenience, expertise, personalization, etc.
RESPONSE:
Below is a brainstormed list of what sets Ketelsen.ai and AICookbook.ai apart—reasons why someone should choose these platforms over other prompt-engineering websites.
Ketelsen.ai – Competitive Edge
Massive Prompt Library
Over 1,000 unique prompts, offering broader options than many other sites with smaller or less frequently updated databases.
Real-Time Experimentation
Showcases ongoing, transparent experiments with top AI models (e.g., ChatGPT, Midjourney). Users can see how prompts evolve and learn from real-world testing.
Behind-the-Scenes Insight
Shares detailed “how” and “why” prompts work, not just the final prompt text—empowering users to adapt and refine solutions themselves.
Efficiency-Focused
Built around the idea of minimal time investment (one day per week). Demonstrates how to manage or build multiple projects swiftly using AI, providing a blueprint for time-strapped entrepreneurs.
Constant Innovation
New and experimental prompts are added regularly, often before they become mainstream elsewhere, giving early adopters a head start.
AICookbook.ai – Competitive Edge
Highly Curated “Recipes”
Focuses on a select set of proven prompts, each refined and tested in real scenarios. Reduces guesswork by guaranteeing reliability.
Step-by-Step Clarity
Each recipe is structured like a “cookbook” entry—clear instructions, goals, and potential pitfalls. Perfect for users seeking immediate, predictable outcomes.
Practical, Goal-Oriented Solutions
Organized by specific use cases (e.g., marketing emails, website design), so visitors can quickly find a recipe that addresses their exact need.
Quality Control & Consistency
Regularly re-tests and updates recipes to address issues like AI “hallucinations,” ensuring prompts stay accurate as models evolve.
Ease of Implementation
Appeals to time-strapped entrepreneurs or non-technical audiences. Offers immediate, plug-and-play prompts that can be deployed without extensive trial-and-error.
Overall Benefits
Speed & Convenience: Both sites help users accomplish AI tasks faster, whether through broad experimentation (Ketelsen.ai) or curated step-by-step recipes (AICookbook.ai).
Expertise & Personalization: Prompts are built with real-world insights, honed over years of testing. Ketelsen.ai showcases deep exploration, while AICookbook.ai personalizes solutions for common, high-impact tasks.
Transparency & Trust: By sharing how prompts are created, tested, and refined, both sites build confidence that what you see is grounded in actual use cases rather than unverified theory.
These advantages highlight why Ketelsen.ai and AICookbook.ai stand out from other prompt-engineering resources, offering a unique blend of breadth (Ketelsen.ai) and depth (AICookbook.ai).
More Details about the Prompt:
Use Cases
Internal Documentation: A single source of truth for product knowledge.
Team Training Sessions: Helps educate new employees on the product’s core value.
Investor Relations: Quick summary that satisfies both internal teams and investor queries.
Marketing Campaign Launch: Everyone has the same, clear messaging foundation.
Social Media Campaigns: Great for short video scripts or carousel posts.
Blog Features: A more immersive way to present your solutions.
Landing Pages: Engaging copy that quickly grabs attention and converts.
Email Marketing: Storytelling-driven emails often outperform “just the facts” emails.
Prerequisites
Defined products or services you want to align on.
Clear UVP and audience pain points.
List of any technical jargon that might need simplification.
Industry-Specific Applications
E-commerce: Align marketing, customer service, and logistics on product benefits.
SaaS: Let development, sales, and support teams work from the same benefit statements.
Agencies/Freelancers: Maintain consistent communication across multiple client-facing services.
Nonprofits: Show how donations or memberships help solve a community issue.
Software Companies: Use a day-in-the-life story where manual tasks become automated, reducing stress.
Fashion Brands: Illustrate how wearing your pieces can boost confidence in daily life scenarios.
Practical Examples from Different Industries
Digital Marketing Agency
Main offerings: SEO, PPC, Social Media Management.
Benefit Emphasis: “Boost client visibility,” “Attract ready-to-buy audiences,” and “Build brand loyalty with engaging content.”
Software as a Service (SaaS) Startup
Main offerings: Project Management Platform, CRM Tools.
Benefit Emphasis: “Simplify task assignments,” “Reduce miscommunication,” and “Centralize client interactions.”
Handmade Goods Marketplace
Main offerings: Artisan Crafts, Unique Gift Bundles, Custom Engravings.
Benefit Emphasis: “Personalized and meaningful gifts,” “Support local artisans,” “Express individuality easily.”
Fitness App Example
Start with a busy professional, struggling to find workout time. Show them discovering your app and how it fits short but effective workouts into their schedule.
Benefit Summary: “Save 30 minutes daily and stay fit without a gym.”
B2B SaaS Example
Depict an overwhelmed project manager dealing with a chaotic project. Enter your platform, reducing confusion with easy task management.
Benefit Summary: “No more missed deadlines; effortless team collaboration.”
Local Bakery Example
Feature a community member who craves fresh, organic treats without the high cost or inconvenience. Show how your bakery’s subscription box solves that.
Benefit Summary: “Tasty, fresh pastries delivered to your door, saving grocery trips.”
Adaptability Tips
Department-Specific Angles: Prompt the AI to tailor additional paragraphs for marketing, sales, and support teams if needed.
Add FAQs: Answer frequent questions teams might have about the product (shipping times, refunds, etc.).
Version Control: Keep track of changes in a shared doc so each team always has the most up-to-date copy.
Short vs. Long Stories: If you need a quicker read, ask the AI for a shorter scenario. If you have more room (like in a blog), expand the narrative for emotional impact.
Add Real Customer Quotes: If available, integrate them into the story to increase credibility.
Mix or Match: Combine bullet points with a short narrative for a hybrid approach.
Optional Pro Tips
Pro Tip #1: Once you have this summary, ask the AI to generate short training quizzes or role-play scenarios for new hires.
Pro Tip #2: Create a “brand voice guidelines” doc that complements this product rundown, ensuring all marketing and support messages align in tone.
Pro Tip #3: After the AI drafts a story, ask for alternative perspectives (e.g., focusing on emotional appeals or cost savings).
Pro Tip #4: Use a short quote or testimonial within the story to add realism.
Frequently Asked Questions (FAQ)
How do I handle technical features that matter to certain departments?
Include a separate, more detailed section for those departments, but keep the main overview benefit-focused.
Can this be adapted for B2C and B2B audiences?
Absolutely. Just specify the type of audience in your prompt, and the AI can shift the language accordingly.
Do I need to include pricing or packaging details here?
Only if it helps your teams better understand how to position the product. Otherwise, keep this doc benefits-centric.
Can I use this approach if I don’t have any real customer stories yet?
Yes, you can keep it hypothetical but relatable. Just ensure it aligns well with actual benefits you offer.
Will this work for technical or B2B products?
Absolutely. Many B2B buying decisions also hinge on emotional factors (avoiding stress, saving time). A story can still resonate.
Is there a risk of sounding too ‘salesy’?
Balance is key. Keep the story customer-centric, focusing on pain points and how your solution genuinely helps.
Recommended Follow-Up Prompts
Team Role-Play Prompt: Generate scenarios for customer interactions so each team can practice describing the product.
Technical Deep Dive Prompt: For advanced users who need details on architecture or integrations.
Competitive Analysis Prompt: Position your offerings against key competitors, focusing on unique benefits.
Testimonial Enhancement Prompt: AI can transform bland testimonials into compelling mini-stories.
Elevator Pitch Prompt: Summarize your entire offering in under 30 seconds, building on the story’s key points.
Social Ad Split Test Prompt: Generate multiple story-based ad variations to see which resonates most.
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