Every entrepreneur has a big idea, but not everyone can quickly explain why their product or service stands out. Sometimes, you only have a moment to capture attention—like an elevator pitch on steroids. This prompt is designed to help you sharpen that message.

By developing these statements in this order, you equip yourself (and any AI tool you use) with the essential knowledge to produce aligned, compelling, and effective content—or to guide strategic decisions with clarity and consistency.
Why Order Matters
- You’ll see that defining your audience and their pain point comes first, because it shapes everything else.
- Next, you clarify what makes you unique and exactly what you’re offering.
- Then, you explore how best to communicate that uniqueness (competitive edge, elevator pitch, etc.).
- Finally, you refine and polish with statements about tone, personality, brand values, etc.
By establishing these building blocks in the correct order, an AI tool can deliver more precise and on-brand responses whenever you’re brainstorming or generating content.
1. You’ll Give the AI Clear Direction
By developing:
- Who You Serve (Step 1: Audience & Pain Points)
- What You Offer (Step 2: Unique Value & Core Product/Service)
- How You’re Different (Step 3: Competitive Edge)
- An Elevator Pitch (Step 4)
…you provide the AI with high-value context that guides its responses. Instead of generic or mismatched suggestions, the AI will “speak” directly to the needs of your target audience, highlighting your unique benefits and aligning every piece of content with your brand goals.
Why it works:
When AI has a precise idea of your target audience, product specifics, and competitive advantages, it can craft messages that resonate more powerfully. It’s like telling a friend exactly what you want—rather than letting them guess.

2. You’ll Enjoy Consistent Brand Messaging
When you define core statements (like your Unique Value Proposition, Competitive Edge, and Elevator Pitch), you’re effectively giving the AI guardrails on how to talk about your brand.
- Consistency Builds Trust: If you always emphasize the same brand promise or differentiators, customers come to recognize and trust that message.
- Easier Content Creation: Whether drafting social media posts, emails, or product descriptions, the AI will reuse your key points—saving you from re-explaining them.
3. You’ll Get Better, More Focused Ideas
With the foundational steps in place, the AI can offer more targeted suggestions:
- Marketing angles that speak to your customer’s most pressing problem.
- Feature descriptions that highlight the differentiators you’ve identified.
- Creative variations of your elevator pitch that remain on-brand.
Essentially, it stops the AI from tossing out off-topic ideas and helps it refine solutions around your specific brand identity.

4. You’ll Streamline the Branding Process
When you feed your brand statements directly to the AI, it can:
1. Reference them at any point when generating new content.
2. Check for alignment if you ask it to critique your existing materials.
3. Propose expansions (like brand voice guidelines or tagline options) that seamlessly fit your already-defined identity.
Because you’ve done the groundwork in Steps 1–4, you won’t waste time re-educating the AI or rethinking your fundamentals every time you brainstorm. Instead, future chats can jump straight into fine-tuning and innovating.

Main Recipe Prompts :

PROMPT 1 - Lightning USP Clarifier:

"Summarize in 1–2 sentences the distinct benefit our solution provides for [TARGET AUDIENCE], emphasizing why it’s superior to [COMPETITION OR ALTERNATIVE SOLUTIONS]. Assume the audience’s primary pain points are [INSERT PAIN POINTS], and highlight how our approach uniquely addresses these challenges. Avoid vague language and quantify benefits if possible.”

Prompt Breakdown: How A.I. Reads The Prompt

[TARGET AUDIENCE]: Helps the AI focus on who specifically benefits.
[COMPETITION OR ALTERNATIVE SOLUTIONS]: Ensures your UVP is compared to something.
Pain Points: Pinpoints the main problems so the statement is directly relevant to solving them.
Quantify Benefits: Encourages a more concrete and persuasive claim.

PROMPT OPTION 2 - Core Differentiator Spotlight:

"Craft a 1–2 sentence unique value proposition for [SPECIFIC TARGET AUDIENCE] who struggle with [IDENTIFIED PAIN POINTS]. Clearly state what our solution does differently compared to other [INDUSTRY OR COMPETING SOLUTIONS], focusing on quantifiable or demonstrable advantages.”

Prompt Breakdown: How A.I. Reads The Prompt

[SPECIFIC TARGET AUDIENCE]: Narrows the scope to be highly relevant.
[IDENTIFIED PAIN POINTS]: Ensures direct correlation to what the audience cares about.
Compared to Other [INDUSTRY OR COMPETING SOLUTIONS]: Positions your solution within a larger context.
Quantifiable Advantages: Encourages more persuasive statements that can be measured.

PROMPT OPTION 3 - Edge Over the Competition Booster:

"Develop a concise 1–2 sentence statement that highlights our unique value for [PRIMARY AUDIENCE], directly addressing their [TOP PAIN POINTS] in a way that outperforms [MAIN COMPETITIVE OFFERINGS]. Emphasize measurable or clearly demonstrable gains.”

Prompt Breakdown: How A.I. Reads The Prompt

[PRIMARY AUDIENCE]: Directs the AI to craft a message that resonates with your main customer base.
[TOP PAIN POINTS]: Ensures the statement is laser-focused on real frustrations.
[MAIN COMPETITIVE OFFERINGS]: Helps highlight your advantage in direct comparison.
Measurable Gains: Encourages proof-driven language (percentages, cost savings, time savings).

Summary of the Three Variations

A Quick Summary of How These Prompt Variations Differ

Lightning USP Clarifier
- Title: Lightning USP Clarifier
- Brief Summary: This variation is all about getting a super-fast, super-focused statement of your unique value proposition. It helps you condense everything into 1–2 sentences by zeroing in on pain points and directly comparing your solution to competitors. Ideal for quick pitches and concise marketing copy.
Core Differentiator Spotlight
- Title: Core Differentiator Spotlight
- Brief Summary: Here, the emphasis is on highlighting exactly how your product or service stands out. The format encourages you to quantify advantages or demonstrate measurable outcomes. This variation is perfect for entrepreneurs who want a slightly more in-depth or data-driven way to position their offering against the competition.
Edge Over the Competition Booster
- Title: Edge Over the Competition Booster
- Brief Summary: This version hones in on underscoring a single, standout advantage that leaves rivals behind. It’s well-suited for businesses launching new products or rebranding, and it’s especially useful in places where you need a direct “we’re better because…” style of messaging.

Although each prompt targets the same fundamental goal—to clearly and succinctly define your unique value proposition—they approach the task from slightly different angles. This gives you multiple ways to fine-tune how you highlight your competitive edge, depending on the context and audience.

Personal Example Using AICookbook.ai and Ketelsen.ai:

MODIFIED PROMPT:

Let's continue with step 2 defining a UVP and building on the work that we did in previous steps for Ketelsen.ai and for AICookbook.ai using the following prompt along with all of the information from this chat:

For the purposes of this step, please consider the competition to be other popular prompt engineering websites.

RESPONSE:

Below are two concise UVPs—one for Ketelsen.ai and one for AICookbook.ai—tailored to each site’s target audience and primary pain points, referencing similar “prompt-engineering” platforms as the main competition.

Ketelsen.ai – Unique Value Proposition

“Ketelsen.ai delivers a constantly evolving library of advanced AI prompts—over 1,000 and counting—so tech-savvy entrepreneurs can rapidly experiment without wasting time on guesswork. By focusing on real-world testing and transparent experimentation, it offers a more expansive and in-depth resource than other popular prompt-engineering websites.”

Pain Points Addressed: Overwhelm from too many AI options, difficulty crafting effective prompts, and time constraints for thorough testing.

AICookbook.ai – Unique Value Proposition

“AICookbook.ai transforms top-performing AI prompts into step-by-step ‘recipes,’ ensuring busy professionals get consistent, high-quality results in a fraction of the time. With each recipe proven in real-world scenarios, it eliminates uncertainty and outperforms other prompt-engineering sites by providing clarity, reliability, and quick implementation.”

Pain Points Addressed: Uncertainty about which prompts actually work, lack of clear guidance, and the need for consistent outputs without extensive trial-and-error.

More Details about the Prompt:

Use Cases

Product Launch Campaigns: Cut through the noise of competing products.
Email Marketing: Great for a compelling email subject line or opening pitch.
Sales Presentations: Arm your sales team with a knockout opening statement.

Prerequisites

Identification of key pain points your audience faces.
Familiarity with your primary competitors and their offerings.

Time to Implement

5–10 minutes to craft, plus more time for revising with actual data.

Industry-Specific Applications

E-commerce: Emphasize faster shipping or unique product features compared to larger online marketplaces.
Professional Services: Focus on personalized attention or specialized expertise.
Creative Agencies: Highlight your distinct artistic style or faster project turnaround.

Practical Examples from Different Industries

E-commerce Fashion Brand Example
- Prompt Input: Audience = eco-conscious buyers; Pain points = wasteful clothing supply chains; Competition = fast-fashion giants.
- Sample 1–2 Sentence UVP: “Our brand offers ethically sourced, recyclable apparel that reduces environmental impact by 60%, making us the greener alternative to mainstream fast-fashion labels.”
Professional Services (Legal) Example
- Prompt Input: Audience = small business owners; Pain points = expensive legal fees; Competition = large law firms.
- Sample 1–2 Sentence UVP: “We provide specialized legal counsel at 30% lower rates than big-name firms, ensuring small businesses can access top-tier expertise without breaking the bank.”
Creative Agency Example
- Prompt Input: Audience = startups needing branding; Pain points = high-cost agencies, slow turnaround; Competition = traditional branding agencies.
- Sample 1–2 Sentence UVP: “Our boutique agency delivers memorable brand identities in half the time of conventional firms, with flexible pricing designed to fit a startup’s budget.”

Adaptability Tips

If targeting a cost-focused audience, emphasize price advantages or savings.
If appealing to quality-focused buyers, stress craftsmanship, premium materials, or unique methodology.

Optional Pro Tips

Pro Tip #1: Integrate your brand’s mission or vision for added emotional resonance in your UVP.
Pro Tip #2: Use active, powerful verbs (e.g., “boost,” “accelerate,” “eliminate”) for a stronger impact.

Frequently Asked Questions (FAQ)

How often should I revisit this statement?
- Revisit every time you launch a new feature or pivot your business to ensure continuous relevance.
Do I need to compare myself to a competitor by name?
- Not necessarily; you can reference them more generally as “leading alternatives” if you prefer.

Recommended Follow-Up Prompts

“Value Proposition Optimization Loop”: Iterate your UVP with real user feedback.
“Customer Persona Validation”: Ensure you fully understand your audience’s needs before finalizing your UVP.

TAGS:

Status: Untestedweek5

Richard Ketelsen