Imagine stepping into your customers' shoes and truly understanding their struggles and aspirations. This prompt helps you cultivate empathy and develop solutions that resonate deeply with your target audience, leading to increased customer satisfaction and loyalty.

By developing these statements in this order, you equip yourself (and any AI tool you use) with the essential knowledge to produce aligned, compelling, and effective content—or to guide strategic decisions with clarity and consistency.
Why Order Matters
- You’ll see that defining your audience and their pain point comes first, because it shapes everything else.
- Next, you clarify what makes you unique and exactly what you’re offering.
- Then, you explore how best to communicate that uniqueness (competitive edge, elevator pitch, etc.).
- Finally, you refine and polish with statements about tone, personality, brand values, etc.
By establishing these building blocks in the correct order, an AI tool can deliver more precise and on-brand responses whenever you’re brainstorming or generating content.
1. You’ll Give the AI Clear Direction
By developing:
- Who You Serve (Step 1: Audience & Pain Points)
- What You Offer (Step 2: Unique Value & Core Product/Service)
- How You’re Different (Step 3: Competitive Edge)
- An Elevator Pitch (Step 4)
…you provide the AI with high-value context that guides its responses. Instead of generic or mismatched suggestions, the AI will “speak” directly to the needs of your target audience, highlighting your unique benefits and aligning every piece of content with your brand goals.
Why it works:
When AI has a precise idea of your target audience, product specifics, and competitive advantages, it can craft messages that resonate more powerfully. It’s like telling a friend exactly what you want—rather than letting them guess.

2. You’ll Enjoy Consistent Brand Messaging
When you define core statements (like your Unique Value Proposition, Competitive Edge, and Elevator Pitch), you’re effectively giving the AI guardrails on how to talk about your brand.
- Consistency Builds Trust: If you always emphasize the same brand promise or differentiators, customers come to recognize and trust that message.
- Easier Content Creation: Whether drafting social media posts, emails, or product descriptions, the AI will reuse your key points—saving you from re-explaining them.
3. You’ll Get Better, More Focused Ideas
With the foundational steps in place, the AI can offer more targeted suggestions:
- Marketing angles that speak to your customer’s most pressing problem.
- Feature descriptions that highlight the differentiators you’ve identified.
- Creative variations of your elevator pitch that remain on-brand.
Essentially, it stops the AI from tossing out off-topic ideas and helps it refine solutions around your specific brand identity.

4. You’ll Streamline the Branding Process
When you feed your brand statements directly to the AI, it can:
1. Reference them at any point when generating new content.
2. Check for alignment if you ask it to critique your existing materials.
3. Propose expansions (like brand voice guidelines or tagline options) that seamlessly fit your already-defined identity.
Because you’ve done the groundwork in Steps 1–4, you won’t waste time re-educating the AI or rethinking your fundamentals every time you brainstorm. Instead, future chats can jump straight into fine-tuning and innovating.

Main Recipe Prompts :

PROMPT VARIATION 1 - The 30-Second Differentiator:

“You are a brand strategist tasked with creating a 30-second elevator pitch for a business. The target audience and their pain points are: [Insert Audience/Problem Here]. The unique value proposition (UVP) has been defined as: [Insert UVP Here].

Please deliver:

A punchy opening line that grabs attention.
A description of who the business helps and the primary pain point it solves.
One sentence explaining how the business solution is different from competitors.
A clear, simple explanation of how the business solution works.
A final statement that wraps up why listeners should care, all within 50 words or about 30 seconds of spoken time.

End your response with a single powerful tagline or call-to-action.”

Prompt Breakdown: How A.I. Reads The Prompt

Punchy Opening Line: This hooks the listener immediately. By starting strong, you set the tone and differentiate your business from the get-go.
Describe Who You Help & Their Pain Point: Identifying your audience’s struggle shows empathy and relevance.
Differentiation: Explains why your solution stands out in a crowded market.
How the Solution Works: Clear, jargon-free language that anyone can grasp.
Why They Should Care: This ties it all together by emphasizing the benefit or key transformation.
Tagline or Call-to-Action: A short phrase that leaves a memorable impression.
By structuring your pitch in these digestible chunks, you ensure that each word earns its place.

PROMPT VARIATION 2 - The Rapid-Fire Pitch Perfecter:

“You are a seasoned marketing coach assisting a business in distilling its message into a concise 30-second elevator pitch. The target audience is [Insert Audience], facing [Insert Main Pain Point]. The UVP is [Insert UVP].

Please provide:

A short, captivating opener that addresses the audience’s top concern.
A statement about who they serve and why it matters.
A single line on the main benefit and how it’s delivered.
A sentence highlighting the unique approach or advantage.
A final sentence with a compelling call-to-action or tagline, all in ~50 words.

Conclude with a one-liner that can be used on social media bios.”

Prompt Breakdown: How A.I. Reads The Prompt

Captivating Opener: Immediately resonates with the audience’s biggest worry.
Who & Why: Clarifies who you serve and the reason it’s vital.
Main Benefit: Zeroes in on the principal gain for the user.
Unique Approach: Differentiation is your key to standing out.
CTA/Tagline: Ends the pitch on an actionable, memorable note.
By focusing on each section methodically, you ensure your pitch remains tight and on-point.

PROMPT VARIATION 3 - The Memorable Moment Maker:

“Act as a brand messaging specialist helping an entrepreneur craft a 30-second elevator pitch.

Their audience: [Insert Target Audience & Pain Points]
Their UVP: [Insert UVP]

Please create:

A one-sentence attention grabber that speaks directly to the main pain point.
A quick intro to what they offer and why it matters.
One line on how they do it better or differently than the competition.
A final statement that ties the offering to tangible benefits and includes a subtle call-to-action.

Keep it under 50 words and finish with a short tagline that can be used in social media posts.”

Prompt Breakdown: How A.I. Reads The Prompt

Attention Grabber: Hooks potential clients by directly mentioning their key problem or desire.
Offer & Why It Matters: Positions your product or service as the solution.
Differentiator: Emphasizes your unique spin or advantage over competitors.
Tangible Benefits + CTA: Helps listeners visualize the positive outcome and prompts them to take the next step.
This breakdown ensures each component resonates, and your pitch remains compelling yet concise.

Summary of the Three Variations

Below is a concise overview of each variation’s title, a brief summary, and how they differ from one another—while still achieving the same objective of crafting a concise, punchy elevator pitch.

Title: The 30-Second Differentiator
Brief Summary: Focuses on a structured breakdown of the elevator pitch, guiding the user through specific steps (hook, pain points, differentiation, solution, and a final tagline). It’s ideal for those who want a detailed, methodical approach to ensuring every element of their pitch is covered.

Key Difference: Highly structured and methodical—this variation gives a comprehensive blueprint so that each piece of your pitch is crystal clear and logically sequenced.

Title: The Rapid-Fire Pitch Perfecter
Brief Summary: Emphasizes brevity and speed. It centers on generating a quick yet impactful pitch, perfect for scenarios where entrepreneurs have very limited time to capture attention, such as speed networking or fast-paced investor meetings.

Key Difference: Short and snappy—this variation cuts straight to the point, offering a minimalistic framework that still hits all the critical points of an elevator pitch.

Title: The Memorable Moment Maker
Brief Summary: Aims to create an elevator pitch that’s not just concise but also deeply memorable, placing extra emphasis on brand messaging and differentiation. It encourages a strong opening hook, a one-liner for social media, and a final call-to-action that resonates emotionally.

Key Difference: Memorability and brand focus—this variation leans on emotional hooks and unique brand positioning, ensuring the pitch leaves a lasting impression.

Overall Objective

All three variations share the same fundamental goal: to help entrepreneurs craft a concise, 30-second “quick pitch” that highlights who they serve, what problem they solve, why they’re different, and the benefits of their solution. However, each variation offers a slightly different framework—ranging from step-by-step clarity to rapid execution to memorability and emotional impact—so users can select the style that best fits their needs and audience.

Personal Example Using AICookbook.ai and Ketelsen.ai:

MODIFIED PROMPT:

Let's continue with step 4 building on the work that we did in previous steps for Ketelsen.ai and for AICookbook.ai using the following details from the process: Step 4: Create a Concise “Quick Pitch” Elevator Pitch (S15) Why here: By this time, you know your audience, their problem, what you offer, and how you stand out. You can now capture it in a short, punchy pitch. Action: Write a 30-second (or ~50-word) speech. Focus on who you help, what problem you solve, why you’re different, and how your solution works.

RESPONSE:

Below are two short, punchy elevator pitches—one for Ketelsen.ai and one for AICookbook.ai—each around 30 seconds (roughly 50 words). These pitches highlight who you help, what problem you solve, why you’re different, and how your solution works, based on all previous steps and insights.

Ketelsen.ai – Elevator Pitch

“At Ketelsen.ai, we empower tech-savvy entrepreneurs and AI enthusiasts to unlock cutting-edge automation with minimal time investment. By offering a massive, ever-growing library of high-impact prompts—backed by real-world experimentation and robust behind-the-scenes insights—we help you stay ahead in AI innovation without sacrificing your schedule. It’s your sandbox for AI exploration.”

AICookbook.ai – Elevator Pitch

“AICookbook.ai is the go-to resource for busy professionals seeking reliable, streamlined AI solutions. We transform the best of Ketelsen.ai’s prompts into fully tested, step-by-step ‘recipes’ that deliver consistent, high-quality outcomes every time—fast. Say goodbye to guesswork and hello to effortless productivity with proven AI guidance you can trust.”

More Details about the Prompt:

Use Cases

Product Development: Developing a new product or improving an existing one? This prompt helps you go beyond basic functionality and consider the emotional and practical needs of your customers. By understanding their pain points, you can develop features and solutions that truly address their challenges and improve their lives.
Marketing Messaging: Craft marketing copy that resonates with your audience by speaking directly to their pain points. Use this prompt to understand the language your customers use to describe their problems, their emotional responses to those problems, and what they're looking for in a solution. This allows you to create more compelling and persuasive marketing materials.
Customer Service: Equip your customer service team with a deep understanding of your target audience's pain points. This enables them to empathize with customers, provide more effective support, and build stronger relationships. By addressing the root cause of customer issues, you can improve customer satisfaction and reduce churn.
Content Creation: Create valuable content that educates and empowers your audience. Use this prompt to identify the questions your customers are asking, the challenges they're facing, and the information they need to make informed decisions. This allows you to create blog posts, videos, and other content that addresses their needs and positions your brand as a trusted resource.

Practical Examples from Different Industries

Tech Startup (Productivity App): If you're developing a productivity app, your target audience might be busy professionals who struggle with time management, organization, and focus. The prompt could identify pain points like feeling overwhelmed by tasks, difficulty prioritizing, and distractions. Potential solutions could include features like task prioritization, time blocking, focus modes, and progress tracking.
Small Retail Business (Clothing Boutique): For a clothing boutique targeting young adults, pain points might include finding clothes that fit well, expressing their personal style, and staying on-trend without breaking the bank. Solutions could include offering personalized styling advice, curating a diverse selection of sizes and styles, and providing affordable options.
Freelance Consultant (Financial Advisor): A financial advisor targeting families might encounter pain points like saving for college, planning for retirement, and managing debt. Solutions could include developing personalized financial plans, offering educational resources, and providing ongoing support and guidance.

Adaptability Tips

Go Deeper: Don't just stop at the top 3 pain points. Explore a wider range of challenges your target audience faces to gain a more comprehensive understanding.
Prioritize Pain Points: Not all pain points are created equal. Use AI tools or surveys to assess the severity and frequency of different pain points to prioritize your efforts.
Test Solutions: Don't assume you know the best solutions. Test different approaches and gather feedback from your target audience to ensure you're effectively addressing their needs.

Efficiency & Time-Saving Metrics

Reduce customer churn: By proactively addressing customer pain points, you can improve customer satisfaction and reduce churn.
Increase customer lifetime value: Happy customers are more likely to become repeat customers, increasing their lifetime value.
Streamline product development: By focusing on solving real customer problems, you can avoid wasting time and resources on features that don't resonate with your target audience.

Optional Pro Tips

Conduct Customer Interviews: While AI can provide valuable insights, it's also important to gather firsthand feedback from your customers through interviews and surveys.
Create a Customer Journey Map: Visualize your customers' journey from awareness to purchase to identify potential pain points at each stage.
Use Feedback Loops: Continuously gather feedback from your customers and use it to improve your products,services, and customer support.

Frequently Asked Questions (FAQ)

How do I know if I've identified the right pain points? Validate your findings by conducting customer surveys,analyzing customer reviews, and monitoring social media conversations.
What if my business can't address all the pain points? Prioritize the most critical pain points and focus on developing solutions that have the biggest impact on your customers.
How can I use this information to improve my marketing? Craft marketing messages that speak directly to your customers' pain points and position your offerings as the solution.

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Status: Untestedweek6

Richard Ketelsen

Create Your Elevator Pitch

Cultivate empathy and develop solutions that resonate deeply with your target audience, leading to increased customer satisfaction and loyalty..

Main Recipe Prompts :

Summary of the Three Variations

Personal Example Using AICookbook.ai and Ketelsen.ai:

More Details about the Prompt:

Use Cases

Practical Examples from Different Industries

Adaptability Tips

Efficiency & Time-Saving Metrics

Optional Pro Tips

Frequently Asked Questions (FAQ)

Agile Content Development with AI

Define Your Competitive Edge