Currently, many entrepreneurs rely on generic pitches that emphasize features without revealing the unique value they bring to the table. These prompts encourage a sharp, benefit-driven approach, ensuring you highlight your true strengths—like faster turnaround, personalized service, or in-depth expertise.

By developing these statements in this order, you equip yourself (and any AI tool you use) with the essential knowledge to produce aligned, compelling, and effective content—or to guide strategic decisions with clarity and consistency.
Why Order Matters
- You’ll see that defining your audience and their pain point comes first, because it shapes everything else.
- Next, you clarify what makes you unique and exactly what you’re offering.
- Then, you explore how best to communicate that uniqueness (competitive edge, elevator pitch, etc.).
- Finally, you refine and polish with statements about tone, personality, brand values, etc.
By establishing these building blocks in the correct order, an AI tool can deliver more precise and on-brand responses whenever you’re brainstorming or generating content.
1. You’ll Give the AI Clear Direction
By developing:
- Who You Serve (Step 1: Audience & Pain Points)
- What You Offer (Step 2: Unique Value & Core Product/Service)
- How You’re Different (Step 3: Competitive Edge)
- An Elevator Pitch (Step 4)
…you provide the AI with high-value context that guides its responses. Instead of generic or mismatched suggestions, the AI will “speak” directly to the needs of your target audience, highlighting your unique benefits and aligning every piece of content with your brand goals.
Why it works:
When AI has a precise idea of your target audience, product specifics, and competitive advantages, it can craft messages that resonate more powerfully. It’s like telling a friend exactly what you want—rather than letting them guess.

2. You’ll Enjoy Consistent Brand Messaging
When you define core statements (like your Unique Value Proposition, Competitive Edge, and Elevator Pitch), you’re effectively giving the AI guardrails on how to talk about your brand.
- Consistency Builds Trust: If you always emphasize the same brand promise or differentiators, customers come to recognize and trust that message.
- Easier Content Creation: Whether drafting social media posts, emails, or product descriptions, the AI will reuse your key points—saving you from re-explaining them.
3. You’ll Get Better, More Focused Ideas
With the foundational steps in place, the AI can offer more targeted suggestions:
- Marketing angles that speak to your customer’s most pressing problem.
- Feature descriptions that highlight the differentiators you’ve identified.
- Creative variations of your elevator pitch that remain on-brand.
Essentially, it stops the AI from tossing out off-topic ideas and helps it refine solutions around your specific brand identity.

4. You’ll Streamline the Branding Process
When you feed your brand statements directly to the AI, it can:
1. Reference them at any point when generating new content.
2. Check for alignment if you ask it to critique your existing materials.
3. Propose expansions (like brand voice guidelines or tagline options) that seamlessly fit your already-defined identity.
Because you’ve done the groundwork in Steps 1–4, you won’t waste time re-educating the AI or rethinking your fundamentals every time you brainstorm. Instead, future chats can jump straight into fine-tuning and innovating.

Main Recipe Prompt :

PROMPT VARIATION 1 - Lightning-Focused Edge Extractor :

“Given the following information about my target audience’s challenges and my unique value proposition (UVP), please help me brainstorm a vivid, concise list of reasons why prospective customers should pick me over a competitor. Focus on elements like speed, convenience, expertise, and personalization. Organize these reasons into clear bullet points that directly address the target audience’s pain points. Finally, propose a compelling, one-paragraph elevator pitch that emphasizes our key advantages to stand out in the market.”

Prompt Breakdown: How A.I. Reads The Prompt

“Given the following information about my target audience’s challenges and my unique value proposition (UVP)…”
- Purpose: This clause tells the AI that you have specific details about both your audience (pain points, demographics, industry) and your unique value proposition (what makes you different).
- How to Tweak: Insert your audience’s details or tweak for different segments to get more specific responses.
“…please help me brainstorm a vivid, concise list of reasons why prospective customers should pick me over a competitor.”
- Purpose: Directs the AI to focus on competitive differentiation.
- How to Tweak: Emphasize more on specific areas—like speed over everything else—or ask for bullet points focusing on certain unique advantages.
“Focus on elements like speed, convenience, expertise, and personalization…”
- Purpose: You’re guiding the AI to zero in on the common differentiators that matter most in a competitive analysis.
- How to Tweak: Swap these elements out (e.g., “community impact,” “environmental sustainability,” etc.) based on your brand values.
“…organize these reasons into clear bullet points that directly address the target audience’s pain points.”
- Purpose: This ensures readability and direct alignment with their needs or struggles.
- How to Tweak: Request additional formatting (like numbered lists, short paragraphs, or even a comparison chart).
“…propose a compelling, one-paragraph elevator pitch that emphasizes our key advantages…”
- Purpose: This wraps up your differentiators into one cohesive pitch.
- How to Tweak: Ask for multiple variations or longer pitches if you’re planning to use them across different channels.

PROMPT VARIATION 2 - Competitive Clarity Catalyst :

“With my target audience and UVP in mind, please generate a structured list of 3–5 key competitive advantages that speak directly to my audience’s top pain points. For each advantage, add 1–2 supporting details or facts that strengthen the claim. Then craft a succinct paragraph weaving these advantages together into a compelling narrative that highlights our unique edge in the market.”

Prompt Breakdown: How A.I. Reads The Prompt

“With my target audience and UVP in mind…”
- Purpose: Instructs the AI to take into account who you’re selling to and what you do better.
- How to Tweak: Insert demographic or industry specifics—e.g., “Female entrepreneurs in tech,” or “Health-conscious consumers.”
“…please generate a structured list of 3–5 key competitive advantages…”
- Purpose: Sets a manageable number of bullet points so the reader isn’t overwhelmed.
- How to Tweak: Adjust the range (3–7 points) depending on how much detail you want.
“…add 1–2 supporting details or facts that strengthen the claim…”
- Purpose: Encourages the AI to substantiate each point, making it more convincing.
- How to Tweak: Request a data-driven approach by specifying metrics or statistics, if available.
“…craft a succinct paragraph weaving these advantages together…”
- Purpose: Combines the bullet points into a mini-story or a cohesive narrative.
- How to Tweak: You could ask for multiple variations—one for a website banner, one for social media, etc.

PROMPT VARIATION 3 - Standout Signal Amplifier :

“Using the target audience details and my established UVP, help me compile a persuasive list of my top selling points, each tied to a major audience pain point. Then provide a short, persuasive sentence for each selling point that clearly communicates why I’m the superior choice. Finally, create a short summary statement that merges all these points into one overarching ‘competitive advantage message’.”

Prompt Breakdown: How A.I. Reads The Prompt

“Using the target audience details and my established UVP…”
- Purpose: Ensures the prompt is grounded in real audience needs and your unique proposition.
- How to Tweak: Adjust for B2B vs. B2C audiences, or factor in different age groups or demographics.
“…help me compile a persuasive list of my top selling points, each tied to a major audience pain point.”
- Purpose: Forces the AI to match each pain point with a relevant selling point.
- How to Tweak: Increase or decrease the number of selling points as needed (e.g., “Give me 7 selling points.”).
“Then provide a short, persuasive sentence for each selling point that clearly communicates why I’m the superior choice.”
- Purpose: You’ll get marketing-ready taglines or catchphrases that you can plug right into your copy.
- How to Tweak: Request different tones—casual, formal, humorous—to fit your brand.
“…create a short summary statement that merges all these points into one overarching ‘competitive advantage message’.”
- Purpose: Delivers one final, unified statement that can serve as your brand’s “standout” snippet.
- How to Tweak: Ask for multiple summary statements to test in various marketing channels.

Summary of the Three Variations

Lightning-Focused Edge Extractor
- Sharp, bullet-pointed differentiators with a single elevator pitch, focusing on speed, convenience, expertise, personalization.
Competitive Clarity Catalyst
- Structured list (3–5) of key advantages, each backed by 1–2 supporting details, culminating in a concise, unified paragraph.
Standout Signal Amplifier
- Matching specific pain points to persuasive selling points, then merging them into one “competitive advantage” statement.

Each variation addresses the same core objective—to pinpoint and communicate your competitive advantages—but uses a slightly different prompt structure and style to cater to various needs: bullet points, structured lists with supporting facts, or short persuasive sentences tied to pain points. By experimenting with all three, entrepreneurs can find the exact format that resonates most with their audience and brand voice.

Personal Example Using AICookbook.ai and Ketelsen.ai:

MODIFIED PROMPT:

Let's continue with step 2 defining a UVP and building on the work that we did in previous steps for Ketelsen.ai and for AICookbook.ai using the following details from the process: Competitive Edge (S10) Why at this point: You’ve clarified what you do (core description). Now emphasize how you do it better or differently than competitors. Action: Brainstorm a list of reasons people should choose you over someone else: speed, convenience, expertise, personalization, etc.

RESPONSE:

Below is a brainstormed list of what sets Ketelsen.ai and AICookbook.ai apart—reasons why someone should choose these platforms over other prompt-engineering websites.

Ketelsen.ai – Competitive Edge

Massive Prompt Library
- Over 1,000 unique prompts, offering broader options than many other sites with smaller or less frequently updated databases.
Real-Time Experimentation
- Showcases ongoing, transparent experiments with top AI models (e.g., ChatGPT, Midjourney). Users can see how prompts evolve and learn from real-world testing.
Behind-the-Scenes Insight
- Shares detailed “how” and “why” prompts work, not just the final prompt text—empowering users to adapt and refine solutions themselves.
Efficiency-Focused
- Built around the idea of minimal time investment (one day per week). Demonstrates how to manage or build multiple projects swiftly using AI, providing a blueprint for time-strapped entrepreneurs.
Constant Innovation
- New and experimental prompts are added regularly, often before they become mainstream elsewhere, giving early adopters a head start.

AICookbook.ai – Competitive Edge

Highly Curated “Recipes”
- Focuses on a select set of proven prompts, each refined and tested in real scenarios. Reduces guesswork by guaranteeing reliability.
Step-by-Step Clarity
- Each recipe is structured like a “cookbook” entry—clear instructions, goals, and potential pitfalls. Perfect for users seeking immediate, predictable outcomes.
Practical, Goal-Oriented Solutions
- Organized by specific use cases (e.g., marketing emails, website design), so visitors can quickly find a recipe that addresses their exact need.
Quality Control & Consistency
- Regularly re-tests and updates recipes to address issues like AI “hallucinations,” ensuring prompts stay accurate as models evolve.
Ease of Implementation
- Appeals to time-strapped entrepreneurs or non-technical audiences. Offers immediate, plug-and-play prompts that can be deployed without extensive trial-and-error.

Overall Benefits

Speed & Convenience: Both sites help users accomplish AI tasks faster, whether through broad experimentation (Ketelsen.ai) or curated step-by-step recipes (AICookbook.ai).
Expertise & Personalization: Prompts are built with real-world insights, honed over years of testing. Ketelsen.ai showcases deep exploration, while AICookbook.ai personalizes solutions for common, high-impact tasks.
Transparency & Trust: By sharing how prompts are created, tested, and refined, both sites build confidence that what you see is grounded in actual use cases rather than unverified theory.

These advantages highlight why Ketelsen.ai and AICookbook.ai stand out from other prompt-engineering resources, offering a unique blend of breadth (Ketelsen.ai) and depth (AICookbook.ai).

More Details about the Prompt:

Use Cases

Product Development: Developing a new product or improving an existing one? This prompt helps you go beyond basic functionality and consider the emotional and practical needs of your customers. By understanding their pain points, you can develop features and solutions that truly address their challenges and improve their lives.
Marketing Messaging: Craft marketing copy that resonates with your audience by speaking directly to their pain points. Use this prompt to understand the language your customers use to describe their problems, their emotional responses to those problems, and what they're looking for in a solution. This allows you to create more compelling and persuasive marketing materials.
Customer Service: Equip your customer service team with a deep understanding of your target audience's pain points. This enables them to empathize with customers, provide more effective support, and build stronger relationships. By addressing the root cause of customer issues, you can improve customer satisfaction and reduce churn.
Content Creation: Create valuable content that educates and empowers your audience. Use this prompt to identify the questions your customers are asking, the challenges they're facing, and the information they need to make informed decisions. This allows you to create blog posts, videos, and other content that addresses their needs and positions your brand as a trusted resource.

Practical Examples from Different Industries

Tech Startup (Productivity App): If you're developing a productivity app, your target audience might be busy professionals who struggle with time management, organization, and focus. The prompt could identify pain points like feeling overwhelmed by tasks, difficulty prioritizing, and distractions. Potential solutions could include features like task prioritization, time blocking, focus modes, and progress tracking.
Small Retail Business (Clothing Boutique): For a clothing boutique targeting young adults, pain points might include finding clothes that fit well, expressing their personal style, and staying on-trend without breaking the bank. Solutions could include offering personalized styling advice, curating a diverse selection of sizes and styles, and providing affordable options.
Freelance Consultant (Financial Advisor): A financial advisor targeting families might encounter pain points like saving for college, planning for retirement, and managing debt. Solutions could include developing personalized financial plans, offering educational resources, and providing ongoing support and guidance.

Adaptability Tips

Go Deeper: Don't just stop at the top 3 pain points. Explore a wider range of challenges your target audience faces to gain a more comprehensive understanding.
Prioritize Pain Points: Not all pain points are created equal. Use AI tools or surveys to assess the severity and frequency of different pain points to prioritize your efforts.
Test Solutions: Don't assume you know the best solutions. Test different approaches and gather feedback from your target audience to ensure you're effectively addressing their needs.

Efficiency & Time-Saving Metrics

Reduce customer churn: By proactively addressing customer pain points, you can improve customer satisfaction and reduce churn.
Increase customer lifetime value: Happy customers are more likely to become repeat customers, increasing their lifetime value.
Streamline product development: By focusing on solving real customer problems, you can avoid wasting time and resources on features that don't resonate with your target audience.

Optional Pro Tips

Conduct Customer Interviews: While AI can provide valuable insights, it's also important to gather firsthand feedback from your customers through interviews and surveys.
Create a Customer Journey Map: Visualize your customers' journey from awareness to purchase to identify potential pain points at each stage.
Use Feedback Loops: Continuously gather feedback from your customers and use it to improve your products,services, and customer support.

Frequently Asked Questions (FAQ)

How do I know if I've identified the right pain points? Validate your findings by conducting customer surveys,analyzing customer reviews, and monitoring social media conversations.
What if my business can't address all the pain points? Prioritize the most critical pain points and focus on developing solutions that have the biggest impact on your customers.
How can I use this information to improve my marketing? Craft marketing messages that speak directly to your customers' pain points and position your offerings as the solution.

TAGS:

Status: Untestedweek6

Richard Ketelsen

Define Your Competitive Edge

Cultivate empathy and develop solutions that resonate deeply with your target audience, leading to increased customer satisfaction and loyalty.

Main Recipe Prompt :

Summary of the Three Variations

Personal Example Using AICookbook.ai and Ketelsen.ai:

More Details about the Prompt:

Use Cases

Practical Examples from Different Industries

Adaptability Tips

Efficiency & Time-Saving Metrics

Optional Pro Tips

Frequently Asked Questions (FAQ)

Create Your Elevator Pitch

Finalize: Comprehensive Brand Recap For A.I. Chats